1. Contents

Revista de Comunicación is an academic publication of the Faculty of Communication of the University of Piura with a semiannual periodicity. Two issues are published per year in the months of March and September.


The following kinds of topics will be particularly appropriate for publication:


• In general, studies about the different areas of professional practice in communication: journalism, advertising, audiovisual communication, etc., as well as related topics: consumer, public opinion, right to information, new media, informative business, etc.


• Review or reply to articles or research tendencies published previously -in this or other publications-, with substantial input and extension.


• Exploratory or descriptive articles that establish new fields for research, or highlight important issues that can be treated in future studies.


• Studies that identify problems and give solutions to various issues related to the development of the profession, with emphasis on those occurring in our environment.


• Theoretical or conceptual articles that introduce new perspectives, explanations or viewpoints regarding an issue referred to communication.


• Papers that provide a unified presentation of literature, research or tedencies of some aspect of communication, that help to identify gaps in knowledge, synthesize previously scattered work and integrate various disciplines on a common theme and interest for communication.



2. Authors

2.1. Submitting original manuscripts


Revista de Comunicación is a semiannual academic publication. Publishes 2 issues per year in March and September


The usual deadline for receipt of originals:
- May 15, for the September issue and
- September 30, for the March.


The magazine confirms the reception of articles within 3 days.


The Editorial Committee will carry out an initial review of the received articles in order to ascertain whether they comply with the minimum quality requirements and are in line with the magazine profile.


2.2. Evaluation of originals


Revista de Comunicación only publishes manuscripts that have not previously been published and wich receive a favourable evaluation from two external reviewers outside Universidad de Piura, experts in the subject matter.


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During the review period, the author and reviewers shall remain anonymous.


If the two evaluations received about an original manuscript contradict one another, Revista de Comunicación will turn to a third external reviewer.


Once the concepts of external academic peers are received, a decision is made, which can be acceptance with adjustments, final acceptance or rejection.


The journal undertakes to communicate to the authors the positive or negative decision on the publication of their papers in the fifth week after the closing date of each edition. The communication will be accompanied by the content of the anonymous reports of the external evaluators.


If the article is approved with modifications, the author/s have a three week period to incorporate the changes. Then the editor, along with external evaluators, will verify that these changes have been made. If so, the manuscript will be valued as concluded. If not, will be dismissed.


Accepting the articles and making the adjustments and the precisions to which they occur, these pass to orthographic correction, in which process the particular style of each author is respected. This correction is of form, never of content. The communication is direct with the authors, not to alter the original contents.


If within the stipulated period the author does not resolve doubts or corrections, his article will be published in another edition, until the doubts or suggestions have been fully resolved.


Prior to the publication of the journal issue, the articles will be available with their corresponding DOI in the web of the Revista de Comunicación.


2.3. Regulations governing submitted articles


All articles must be original. They can be written in Spanish or English. They must be sent to e-mail magazine: rcom@udep.pe.


The author is responsible for the authorship of the manuscript in the event of conflict with previously published articles.


The author will send, with the article, the Declaration of Originality, signed by all co-authors, if applicable.


Download Declaration of Originality


The maximum number of authors per article is three. If the manuscript is linked to a research project in which more people have taken part, the other collaborators should be indicated in a footnote.


Revista de Comunicación recommends the citation of scientific publications from the field of journalism, audiovisual communication and advertising.



3. Sections

The Journal has three sections:


• Research papers: Academic material that presents, in detail, the original results of research projects. The structure of the article should approximate the following format: introduction; theoretical framework and / or literature review; methodology; results; discussion; conclusions; bibliographic references..


• Working papers: Dissemination academic material, oriented to the identification of problems in the profession and its possible solutions, as well as studies that introduce new fields of work, which usually requires an early diffusion. The structure should be approached in the following format: introduction; development; argumentation; conclusions; bibliographic references..


• Book reviews of recent publications in the field of communication.



4. Style

Those interested in publishing must respect the proposed rules indicates at the Style Guidelines.


See Style Guidelines


5. Editorial Panel

The editor, along with his associate editors, coordinates the editorial process. Members of the Editorial Advisory Board also participate, when required, in this process to guarantee the journal's quality standards.



Ph.D Rosa Zeta de Pozo

University of Piura (Peru) (http://orcid.org/0000-0002-3324-7478)

Principa professor of the Faculty of Communication. She is part of the editorial board of the magazines Mercurio Peruano and Journal of Spanish Language Media. Collaborates as external evaluator with scientific magazines Comunicación&Sociedad, Palabra Clave, y Cuadernos Info.

Deputy Editors

Ph.D Lyudmyla Yezers'ka

University of Piura (Peru) (http://orcid.org/0000-0003-1874-1950)

Ordinary associate professor of the Faculty of Communication. She is part of the Scientific Committee of the International Congress of Cyberjournalism (University of Porto), IAMRC conferences and the editorial board of the journals Vivat Académia and Comunife. Collaborates as external evaluator with academical journals Cuadernos Info and Media and Communication.

Ph.D Susana Herrera Damas

University Carlos III of Madrid (Spain) (http://orcid.org/0000-0002-1755-1621)

Full Professor of Journalism. She obtained the Extraordinary Doctorate Award. She is the author of 3 books and more than 50 articles published in prestigious academic journals. He is Visiting Researcher of the University of Ottawa (Canada) and University of Texas in Austin (United States).

Ph.D Andres Garay Albujar

University of Piura (Peru) (http://orcid.org/0000-0002-8423-2751)

Ordinary associate professor of the Faculty of Communication. He is part of the Research Council of the University of Piura and is the author of nine books and several articles published in prestigious academic journals. Highlighted with Second Place in the National Contest "University Book", National Photography Prize, among others.


Editorial Advisory Board


- Ph.D Alan Albarrán, North Texas University (United States of America)

- Ph.D Ángel Alloza, University of Malaga (Spain)

- Ph.D Rosental Calmon Alves, University of Texas at Austin (United States of America)

- Ph.D Juan de los Ángeles, University of Navarra (Spain)

- Ph.D John Dinges, University of Columbia (United States of America)

- Ph.D Luciano H. Elizalde Acevedo, Austral University (Argentina)

- Ph.D Eileen Hudson, University of Montevideo (Uruguay)

- Ph.D George Kennedy, Missouri School of Journalism, Columbia (United States of America)

- Ph.D Rachel Kennedy, University of South Australia (Australia)

- Ph.D Jerry Kliatchko, University of Asia and the Pacific (Filipinas)

- Ph.D María Teresa La Porte, University of Navarra (Spain)

- Ph.D Alberto Lopez Hermida, University of Los Andes (Chile)

- Ph.D Manuel Martín Algarra, University of Navarra (Spain)

- Ph.D Maxwell Mc Combs, University of Texas at Austin (United States of America)

- Ph.D José Luis Requejo, University of Carlos III, Madrid (Spain)

- Ph.D Jordi Rodriguez Virgili, University of Navarra (Spain)

- Ph.D Alejandro Rost, National University of Comahue (Argentina)

- Ph.D Elías Said Hung, Internacional University of Rioja (Spain)

- Ph.D Ramón Salaverría Aliaga, University of Navarra (Spain)

- Ph.D Pedro Sigaud Sellos, American University in Dubai (United Arab Emirates)

- Ph.D Alfonso Sánchez Tabernero, University of Navarra (Spain)

- Ph.D Karen Sanders, IESE Business School, Madrid (Spain)

- Ph.D María Soledad Puente, Pontificia University Católica of Chile (Chile)

- Ph.D Silvio Waisbord, School of Media and Public Affairs, George Washington University (United States of America)

- Ph.D Fernando Zamith, University of Porto (Portugal)



6. List of external peer reviewers

- año 2018-I


Ph.D Gerardo  Albarrán, Unidad de Investigación - Capital Media (Mexico)
Ph.D Francisco Arbaiza, Universidad de Piura (Perú)
Ph.D Lydia  Arbaiza, Universidad ESAN (Perú)
MSc. Pedro  Franco, Universidad del Pacífico (Perú)
Ph.D Carmen  Fuente Cobo, Centro Universitario Villanueva (España)
Ph.D Koldo  Meso Ayerdi,  Universidad del País Vasco (España)
Ph.D Hernan  Pajoni, Pontificia Universidad Católica Argentina (Argentina)
Ph.D Francisco Javier  Pérez Latre, Universidad de Navarra (España)
Ph.D Mario  Rajas Fernández, Universidad Rey Juan Carlos de Madrid (España)
Ph.D Xavier  Ramon, Universitat Pompeu Fabra (España)
Ph.D Elena Real Rodriguez, Universidad Complutence de Madrid (España)
Ph.D Denis Renó, Universidad Estadual Paulista (Brasil)
Ph.D Lorena  Retegui,  Universidad Nacional de Quilmes (Argentina)
Ph.D Susana  Rodríguez Marcos, Universidad Complutence de Madrid (España)
Ph.D Alejandro  Rost, Universidad Nacional del Comahue (Argentina)
MSc. Patricia  San Miguel Arregui, ISEM Fashion Business School (España)
Ph.D Ana  Serrano Tellería, Universidad de Castilla La Mancha (España)
Ph.D Maritza  Sobrados León, Universidad de Sevilla (España)
Ph.D Abel Romeo Suing Ruiz, Universidad Técnica Particular de Loja (Ecuador)
MSc. Guillermo  Vásquez-Fermi, Pontificia Universidad Católica del Perú (Perú)
Ph.D Enrique  Vergara Leyton, Pontificia Universidad Católica de Chile (Chile)
Ph.D Eduardo Enrique Villanueva Mansilla, Pontificia Universidad Católica del Perú (Perú)




Ph.D Violeta Alarcón Zayas, Universidad Complutense de Madrid (España)
Ph.D Lorena Antezana Barrios, Universidad de Chile (Chile)
Ph.D Jesus Antonio Arroyave Cabrera, Universidad del Norte (Colombia)
Ph.D Natalia Aruguete, Universidad Nacional de Quilmes (Argentina)
Ph.D María Jesús Casals Carro, Universidad Complutence de Madrid (España)

Ph.D Javier del Rey Morató, Universidad Complutense de Madrid (España)
Ph.D Erica Fernandez Gómez, Universidad Internacional de La Rioja (España)
Ph.D Pilar Ferrer Rodriguez, Universidad Católica de Valencia (España)

Ph.D Pamela Flores Prieto, Universidad del Norte (Colombia)
Ph.D Úrsula Freundt-Thurne, Universidad Peruana de Ciencias Aplicadas (Perú)
MSc. Luis Alberto González, Universidad Interamericana de Puerto Rico (Puerto Rico)

Ph.D Francisca Greene González, Universidad de los Andes (Chile)
Ph.D María Elena Gronemeyer Forni, Pontificia Universidad Católica de Chile (Chile)
Ph.D Fernando José Gutierrez Atala, Universidad Católica de la Santísima Concepción (Chile)

Ph.D María Elena Gutiérrez Rentería, Universidad Panamericana (México)
Ph.D María José Lecaros Menéndez, Universidad de los Andes (Chile)

Ph.D Alberto Pedro López Hermida Russo, Universidad de los Andes (Chile)
Ph.D Beatriz Elena Marín Ochoa, Universidad Pontificia Bolivariana (Colombia)
Ph.D Carla Elisa Morán Huanay, Universidad Facultad de Teología Pontificia y Civil de Lima (Perú)

Ph.D María Teresa Nicolás Gavilán, Universidad Panamericana (México)
Ph.D Glaucia Noguera, Instituto Internacional de Ciências Sociais, São Paulo (Brasil)

Ph.D Crisanto Pérez Esain, Universidad de Piura (Perú)
Ph.D Francisco Javier Pérez Latre, Universidad de Navarra (España)
Ph.D Raquel Ramos, Universidad de Piura (Perú)

Ph.D José Luis Requejo Alemán, Universidad Carlos III de Madrid (España)
Ph.D Federico Rey Lennon, Pontificia Universidad Católica de Argentina (Argentina)

Ph.D Diana Rivera Rogel, Universidad Técnica Particular de Loja (Ecuador)
Ph.D Antón Rodríguez Castromil, Universidad Complutense de Madrid (España)
Ph.D Jose Luis Rojas Torrijos, Universidad de Sevilla (España)

Ph.D Elias Said Hung, Universidad Internacional de La Rioja (España)
Ph.D Federico Rey Lennon, Pontificia Universidad Católica dr Argentina (Argentina)

Ph.D Cecilia Salinas Aguilar, Universidad Antonio de Nebrija (España)
Ph.D José Luis Sánchez Noriega, Universidad Complutense de Madrid (España)
Ph.D Enric Saperas Lapiedra Universidad Rey Juan Carlos (España)

MSc. Pablo Schleifer, Universidad del Comahue (Argentina)
Ph.D Francisco Tagle Montt, Universidad de los Andes (Chile)
Ph.D Silvio Waisbord George, Washington University (Estados Unidos)




Ph.D Bonnie Brennen, Diederich College of Communication at Marquette University (United States of America)
Ph.D Renita Coleman, University of Texas, Austin (United States of America)
Ph.D John Dinges, Columbia University (United States of America)
Ph.D Raúl Magallón Rosa, Universidad Carlos III de Madrid (España)
Ph.D Charo Sadaba, Universidad de Navarra, (España)
Ph.D Miguel Ángel Jimeno, Universidad de Navarra, (España)
Ph.D Claudio Avendaño Ruz, Universidad de Santiago de Chile (Chile)
Ph.D Luis Benavente Gianella, Universidad de Lima (Perú)
Ph.D María Nereida Cea Esteruelas, Universidad de Málaga (España)
Ph.D Javier del Rey Morató, Universidad Complutense de Madrid (España)
Ph.D Marta Del Río Caballero, Universidad de La Sabana (Colombia)
Ph.D Isadora García Avis, Universitat Internacional de Catalunya (España)
Ph.D María Elena Gutiérrez Rentería, Universidad Panamericana (México)
Ph.D Susana Herrera Damas, Universidad Carlos III (España)
Ph.D María José Labrador, Universidad Mayor (Chile)
Ph.D Xosé López García, Universidad de Santiago de Compostela (España)
Ph.D Alberto López-Hermida Russo, Universidad de los Andes (Chile)
Ph.D Fernando López Pan, Universidad de Navarra, (España)
Ph.D Koldo Meso Ayerdi, Universidad del País Vasco (España)
Ph.D Francisco Javier Pérez Latre, Universidad de Navarra, (España)
Ph.D María Soledad Puente Vergara, Pontificia Universidad Católica de Chile (Chile)
Ph.D Diego Rodríguez Toubes, Universidad de Vigo (España)
Ph.D Jorge Miguel Rodríguez Rodríguez, Universidad San Jorge (España)
Ph.D Alejandro Rost, Universidad Nacional del Comahue (Argentina)
Ph.D Elias Said Hung, Universidad Internacional de la Rioja (España)
Ph.D Ramón Salaverría, Universidad de Navarra, (España)
Ph.D Mª Luisa Sánchez Calero, Universidad Complutense de Madrid (España)
Ph.D Yamile Sandoval Romero, Universidad Santiago de Cali (Colombia)
Ph.D Ana Serrano Tellería, Universidad de Castilla La Mancha (España)
Ph.D Michel D. Suárez Sian, Universidad Complutense de Madrid (España)
Ph.D Mariano Ure, Pontificia Universidad Católica de Argentina (Argentina)
Ph.D Ignacio Uría, Universidad de Navarra, (España)
Ph.D Enrique Vergara Leyton, Pontificia Universidad Católica de Chile (Chile)


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